We have Automotive CRED.
Automotive research is in our blood.
A lot of companies want you to believe they can conduct automotive research because they’ve done it a handful of times before. Well, we’ve done it hundreds of times before so we have a little bit of cred.
Confidentiality.
We know how to safeguard confidential properties and materials from point-of-entry and on to the research location/s.
At clinics, our experienced security personnel goes to great lengths to assure confidentiality - Metal detectors, door alarms, 24-hour guards, changing of the locks, covering of facility cameras, etc.
When respondents arrive at the clinic, our security team verifies each person’s identity and checks their vehicle registration. If they don’t have ID or registration, or if either looks fake, we will not allow them to enter.
Our team has never had any security breaches and we intend to keep it that way.
Recruiting.
We understand the importance of interacting with the right audience in order to get accurate results and it all starts with a well-crafted screener. Having recruited over 200 auto projects, we have a firm grasp on the right questions to ask and the correct wording and scales to use.
Most respondents are recruited via purchased lists (i.e. IHS), client supplied owners lists, or our internal database. Third party recruiters’ databases will only be used for overly difficult recruits. We take a hard stance against social media and online classified ad postings, which typically attract “professional respondents.”
All respondents are re-screened before participating to ensure qualification.
Reliability.
We understand that one mistake in the data can lead to doubt about the entire data set. We take great strides to ensure error-free data by utilizing a stringent review process for survey programming. Multiple people will check survey programming to ensure there are no mistakes and that all data is being collected correctly.
When working with clients from other countries who speak English as a second language, we will always “Americanize” materials and fix grammar so that there is no respondent confusion when completing the survey.
Experience.
Over 200 automotive research projects with 10 different OEMs has taught us a thing or two. We understand project best practices and potential pitfalls. We understand that a project with luxury consumers is different from a project with mainstream consumers, and that a project in Los Angeles is different from a project in Atlanta.
Our extensive vendor contact list across the US allows us to offer competitive pricing while never comprising quality.
Design.
It starts with determining the ideal methodological mix and sample size to fit within your budget. Many times, our clients already know what they want, and that’s fine, but we’ll still provide guidance. We know what’s realistic and what’s unreasonable. We’ll tell you up-front instead of pretending like it’s doable just to win the job.
We are experts at maximizing the daily respondent throughput in order to reduce costs and/or number of total fieldwork days.
Determination.
Running a successful automotive research project requires hard work and long hours. We know what it’s like to not sleep between setup day and the first run day at a clinic. We won’t sleep until we are confident the clinic will run smoothly. That clinic mentality bleeds through on all projects we conduct. Our frame of mind is to do everything we can to ensure a successful project.