Applying our market research expertise to the industries we know best.
We have conducted over 200 unique research projects in the automotive, home appliance and consumer electronic industries.
With our established capabilities and resources, we collaborate with our clients to help them accomplish their research objectives. Our industry knowledge allows us to consult with our clients at every phase of the research cycle, ultimately helping them make more informed business decisions.
We are Automotive Research Experts.
We partner with many of the top automotive manufacturers and Tier 1 suppliers to provide unbiased consumer research.
Explore.
Check out the variety of automotive topics we explore.
Extract.
Learn more about the different types of auto studies we conduct.
Experience.
Discover what sets us apart from our competition.
Home Appliances
Household appliances are one of the most expensive items a homeowner will ever need to purchase, so the decision on which to buy is of paramount importance. Consumers will spend a lot of time researching before making the purchase so it is important to have strong appeal. We have conducted design evaluations, usability tests, pricing, and feature tests for dishwashers, refrigerators, washing machines, dryers, and microwaves.
Consumer Electronics
Whether it’s an iPhone or Android phone or tablet, Verizon or AT&T carrier service, or a Samsung or LG TV, we know there are not a lot of choices, but the choice a consumer makes can have a lasting impact. At Sift, we have experience working with both manufacturers and service providers. For manufacturers, we have conducted usability tests, design evaluations, and functionality evaluations. For service providers, we have conducted pricing and bundling studies, advertising awareness, and brand image studies.